XBIZ.com – LOS ANGELES — eHarmony.com says it has a “scientifically proven system” to match its customers with appropriate partners but, according to a lawsuit, it has no such system.
The suit, filed at U.S. District Court in Los Angeles on Friday, seeks class-action status and alleges that because eHarmony has no matchmatching system, consumers are oftentimes hooked up with scam artists.
Plaintiffs Lynda Kelly of Northern California and Miranda Soegi of Los Angeles said they both were duped by the online-matchmaking company because “rather than using a rigorous matching system and other procedures that ‘make sure only sincere singles seeking long-term relationships are matched,’ eHarmony did not employ any meaningful measures.”
Kelly, the suit noted, was hooked up with a scam artist from somewhere in the African continent whose only intent was to steal money.
A one-month subscription to eHarmony costs about $60, but longer subscriptions are cheaper.
The federal suit, which seeks $5 million in damages, claims Pasadena, Calif.-based eHarmony’s advertising is misleading and the company is in violation of California’s Unfair Business Act…
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